BROWN BAGGED
Yo yo yiggady yo!
Harry’s back.
Was at Orchard Road with some friends last Saturday and the last thing I expected was to brown bag my head. I did. We all did.
A few guys distributed brown bags with eyeholes. When I saw it, KKK came to mind. And I’m like, you gotta be kidding me.
So we got curious and grabbed a few bags.
It was an ad campaign by this famous condom brand. The message was that nobody has to be embarassed to buy adult toys. No more disguises when you go to sex shops, no more nervous rushed purchases. You can now do it discreetly online.
I think this campaign was clever and successful to a certain degree. It brought out in the open a fear we all know- fear of being seen and getting caught patronizing adult shops.
And because it was obviously inspired by the infamous KKK head gear, people actually took notice. Some, saw it as good photo op! Like us hahaha.
What about you? Seen anything interesting on Orchard Road lately?
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